Indonesia has 55 million internet users, with 57 percent choosing to shop online. However, there are no legal rules that govern the security of online transactions. Given the association of e-commerce, more and more companies are expected to get into e-commerce that could be legally liable.
It is said by Daniel Tumiwa, Country Manager Multiply.com who is believed to be the Chairman of the board of E-Commerce Association of Indonesia (IDEA) which was inaugurated today, Thursday (03/05/2012) in Jakarta.
“So far, e-commerce transactions refer to the ITE Act. Government is preparing the new rules governing the implementation of the Act. Purpose of this association would be, to aid the government analyze the needs of the industry,” explains Daniel to Kompas.com when met after the press conference.
According to Daniel, e-commerce law in Indonesia is not yet clear, since e-commerce has a diverse business models. Each business model must have different legal rules, tailored to their needs.
Four business models most widely used in Indonesia are as follows:
That is where the gathering of sellers and buyers in one website. In the marketplace, they will find the integration of payment and shipping, for example BliBli.com, Multiply.com, Plasa.com, and Tokopedia.com.
2. Classified Ads
These transactions occurred because of classified ads on the website. The business model like this is the most difficult to trace because most transactions occur offline. Online classified ads serve only as information, not the transaction, for example Berniaga.com, Kaskus.us, and Tokobagus.com.
3. Daily Deals
Business models such as these benefit customers as there are always discounts and exciting offers every day. More and more prospective buyers, then the discount will be even greater, for example DealGoing.com.
4. Online Retail
In addition to the rules which are not clear because of the many business models, the constraints of e-commerce in Indonesia is the lack of education to the community as customers. For that this association will be working.
“This association will set the standard for corporate membership of e-commerce. Companies wishing to become members of such should be incorporated, must have 24-hour customer service, and other standards. We have not been able to publish the standard as to what. But our hope is, members of the association will be a company that can be trusted by customers because it has these standards, “added Daniel.